This integrated brand campaign for Shire Pharmaceuticals, the world's leading biotech focused on rare diseases, communicates the company's deep and unwavering commitment to helping people affected by rare disease lead better lives. Digital and physical experiences utilizing airport, station domination, print, digital display and video captured attention positioning Shire as a “rare disease champion” with bold statements about the fight against rare disease and Shire’s unwavering commitment.
Scroll through to see environmental creative
Locations include: Kendall Square (MIT) Subway, Cambridge MA., Boston’s Logan Airport, San Fransisco Airport,
Longwood Medical Bus Shelter, Boston MA.
LED Screen Animated Ads:
Boston and Cambridge MA. Subway Stations
Union Sq. San Francisco: Pharmaceutical Conference 2017
Employee Engagement App Concept:
Reinforcing the “Champion the Fight” campaign values to employees while giving them the opportunity to check-in with themselves and explore curated content from other employees and patients,