Kali Winkler Portfolio

Bed Bath & Beyond: The Perfect Bed

Photo and video direction, Web and product design, Environmental design

Bed Bath & Beyond: The Perfect Bed

Bed Bath & Beyond wanted to market its Wamsutta PimaCott sheets as part of a brand new bedding collection. We developed the name of the collection, "The Perfect Bed", and supported it with a number of exciting digital and in-store communications.


The Perfect Morning Meeting :30 spot for pre-roll and social media.

A mashup collection of the :10 videos to create the :30 spot for the Perfect bed collection.


Stop motion spot showcasing the various options you can create with the Wamsutta PimaCott collection at Bed Bath & Beyond. Created in square format to be easily shared through social channels. 


Bed Bath & Beyond famous circular catalog 

Will have a series of "The Perfect Bed"
circulars throughout 2018 that will feature
each of the perfect sets.   

in-store-booklet copy 2.jpg

In-store kiosk

helps shoppers select the sheets, duvets, and pillows to make their own Perfect Bed. When not in use, it acts as a video billboard, playing Perfect Bed videos on loop. Bed Bath & Beyond stores can get overwhelming. This will aid in making shopping more enjoyable plus you'll be able to leave the store with your bundled perfect bed.


life-size interactive kiosk