Kali Winkler
Creative Direction & Design
Bed Bath & Beyond wanted to market its Wamsutta PimaCott sheets as part of a brand new bedding collection. We developed the name of the collection, "The Perfect Bed", and supported it with a number of exciting digital and in-store communications.
Online video, social, interactive shopping, print, in-store events
Bed Bath & Beyond famous circular catalog
Will have a series of "The Perfect Bed"
circulars throughout 2018 that will feature
each of the perfect sets.
The Perfect Morning Meeting :30 spot for pre-roll and social media.
In-store kiosk
helps shoppers select the sheets, duvets, and pillows to make their own Perfect Bed. When not in use, it acts as a video billboard, playing Perfect Bed videos on loop. Bed Bath & Beyond stores can get overwhelming. This will aid in making shopping more enjoyable plus you'll be able to leave the store with your bundled perfect bed.
Stop motion spot showcasing the various options you can create with the Wamsutta PimaCott collection at Bed Bath & Beyond. Created in square format to be easily shared through social channels.
life-size interactive kiosk
