I’m a multi-disciplinary Art director and digital designer currently working in Boston at PJA Advertising + Marketing. Working for the past 7+ years in advertising, on in-house start-up and agency creative teams. I’m experienced and thrive on campaign creation and brand development through content creation, video and photo direction, UX and web design, branding, storytelling, and building a brand from the ground up. I also managing internal and external resources and younger creatives, all while creating great work that’s on strategy, on time, and on budget. I am responsible for researching, designing, innovating, and prototyping new user experiences from digital environments through tradeshows and retail. My work is colorful, engaging, humorous, and always getting better.
Besides being obsessed with design and creating a beautiful user experiences, I love to travel, go to music festivals and as many shows as possible, walking aimlessly around the city for inspiration, finding new bars and restaurants, trying the newest fitness craze, subscribing to all the direct to consumer products, and geek out on the newest unreleased tracks I’ve found.
>> MORE KALI HISTORY <<
I started my career as a designer at the fashion start-up, Rue La La. About a year later I explored new opportunities as an interactive designer and Art Director for another startup, Zipcar. I had a blast there, building up the brand and building up myself as a creative professional. Over the next five years, I tried on many hats as we worked to elevate the brand. I had a huge part in designing and developing their mobile app and website redesign. As I moved into the art director role I got “grannies to ‘tap that’” and gave University their “freedom” (both award-winning projects), and drove the launch of their content marketing site “Ziptopia” featuring filmed “Zipsters” stories from around the country.
In 2016 I made the move to agency life and took off at PJA in Harvard Sq. As their art director, I have helped create and build the brands of PimaCott and Homegrown Cotton (2018 Global ACE, and ANA B2 award winner for best website), and created unique and comprehensive campaigns for Bed Bath and Beyond, Shire Pharma, Total Wireless, TracFone, Straight Talk, and Cambridge Trust that included website design, print portfolio, video, and even billboard designs.
As you can see I like to get my hands on everything I can and am eager for more!